Consulting

With experience in banking,  product management, food, tech and international trade, I can help organizations in different aspects and industries.

Consulting services that I have offered include workshops, market research, financial planning and international expansion strategies.

In some instances, I have decided to get involved operationally and help companies achieve the next milestone.

Examples:

  • We Are Zrcl, is a Swiss-based street wear brand sourcing fair-trade and organic cotton and was interested in expanding internationally (financial planning, pricing, distribution, market segmentation).
  • PurEco LED, is a Swiss-based highbay LED venture and asked for my support setting up its U.S. operations (legal, financial planning, distribution, market entry strategy).
  • Edamama, is a European-based food startup leading in the high-protein plant-based pasta market and hired me as their Head of USA (streamlining operations, financial planning and accounting, pricing, distribution, exit strategy).
  • A Mexican-based fitness franchisee interested in learning more about the future of wellness and potential new business models.
  • Swiss government hired me to write a comprehensive report for Swiss food companies about the U.S. food market and best practice of how to enter the market.
  • Major Swiss retail chocolate manufacturer eager to expand its U.S. business. I provided market analysis and partner search services.

Case Study

I was asked to teach a graduate level class on how to export effectively. My Edamama Foods case study helps companies interested in international expansion raise critical strategic questions and dive into not only cultural differences but also operational challenges.

Topics Covered:

  • Strategic decision-making process
  • Finding the right partner
  • Setting up a subsidiary
  • Distribution and pricing
  • Challenges

Report “How to enter the U.S. Food Market”

The U.S. is one of the largest economies and provides ample opportunities. However, the food industry is crowded and introducing new products requires persistence and a thorough strategy. In my detailed report, I show how food companies can successfully export food to the USA and what they need to bear in mind.

Speaking Engagements

Food Export, 2021

Switzerland Global Enterprise, “How to Export Food to the U.S.”

Food Trends, 2021

Switzerland Global Enterprise, “INSPIRATION TALK”: THE FOOD TRENDS OF TOMORROW

Swiss Food Research, Thai – Swiss Food Tech Forum “European Food Market – Trends and Opportunities”

Central Switzerland Chamber of Commerce, 2018

I provided an overview of opportunities in the U.S. market. Other notable speakers:
CEO of Swiss American Chamber of Commerce, Martin Naville

Swiss Senior Business Executives Delegations

On several occasions I had the privilege to share my expertise and insights with executive MBA students and C-Level executives visiting the Silicon Valley.